Complacency
As a business owner, leader or manager you face many different threats in today’s economy.
The one that very few focus on that can be one of the biggest threats is complacency. This can come in many forms and at different levels of an organization, but it all leads to the same thing.
It can start in the front line team members who deal with the day to day operations and are customer facing. These people are the life blood of the company and are the ones who in a sense carry the torch. It can be as simple as showing up for shift 1 minute late or pointing a customer somewhere and not walking them to the location. Once it starts there is only begins to slip more. You can look at a team member as growing or decaying and complacency is the beginnings of decay.
For managers and leaders complacency is even more detrimental. You are the leaders of the team, the ones who set the stage and create the culture of greatness. From a leadership perspective it shows up a lot by simply not holding team members accountable to their goals and responsibilities. What if sales teams goals and projections were due on the 30th of each month and you let some turn them in on the 2nd and some not at all? It happens in more businesses than you think. If you crack open the door for complacency it will overtake you very quickly. Don’t let it happen to you.
Colin Cree
National Sales Director – Daily Gameplan Inc.
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